My business journey

In response to a question in our recent survey about parents' priorities when looking for baby clothes, 'sustainability' came pretty much at the bottom of the list. Having spoken to people at markets about...

Despite having two kids, it was my first time at the Baby Show last week. I decided to try and speak to some founders there and get some advice. Networking isn't...

My first big pitch - caught live on camera!

It seems like a bit of a recurring theme now but it's really being hammered home that I need other people on this journey with me. Without a huge hiring...

This week I've been really thinking how on earth can I scale this business? Initially I've shied away from going to many baby groups to present the business as I...

This week our accelerator course was all about impact and sustainability and how we can convey our impact to our customers. I love getting into the detail so straight away was thinking...