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Conscious Clothing

Borro is reshaping how UK families dress their children by making it easier to choose sustainable, high-quality clothing without the commitment of buying new. Rather than contributing to the cycle of overconsumption, parents can Borro premium, organic pieces from trusted brands, knowing that every item has been carefully selected for comfort, durability and style.

We maximise the life of every garment by maintaining each piece to the highest standards. Through expert care, gentle repairs and thoughtful circulation, every item is enjoyed by multiple families instead of being worn once and forgotten. This not only reduces waste but significantly lowers the environmental impact of children’s clothing.

When a single garment is used by six different families, the global warming potential is reduced by 49%. That means a drop in CO₂e emissions per user from 2.29 kilograms to just 1.18 kilograms. It is a simple change with a powerful impact, making each item you Borro an active step toward a lower-carbon, less wasteful future.

Borro supports UK parents with a smarter way to dress their children. It is clothing with a conscience, designed to fit growing kids and growing awareness.

See our impact calculations

How is renting sustainable?

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  • Borro reduces

    The power of Borro is all about reducing the amount of new clothes created. If you buy kids' clothes, they are likely to linger in your house for a significant period of time after they've been used. Either waiting for the next baby, to go to the charity shop, or to get resold. All the while, more garments are being produced to fill the need for more clothes. With Borro, clothes are returned as soon as you're finished with them and prepared for the next family straight away.

    Sustainable fabrics 

  • Borro reuses

    At Borro we maximise the use of each item of clothing by providing a service that ensures it's well maintained, repaired and enjoyed by as many families as possible (we aim for six). Kids' clothes are kept in circulation, not at the back of a drawer, meaning they're being reused as much as possible. Obviously buying second hand is also a great option to help us reuse garments, but we think Borro just has the edge.

    Is renting more sustainable than second hand? 

  • Borro recycles

    Once clothes get a little marked or worn, we do our best to keep them in circulation, but once they reach end of life, we send all 100% cotton clothes to Reemill who recycle these into new clothing (this only happens to 1% of clothing!). Other items are sent for recycling, which make include downcycling. As we are responsible for the clothes, we ensure that none ever end up in landfill.

    Find out more about Reemill 
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Save the planet for your baby

By renting 15 items over a year, rather than buying them, you can save 112kg CO2, which is the equivalent of 771 disposable nappies!

See how we figured it out

UN SDGs

The United Nations Sustainable Development Goals (SDGs) are a universal call to action to end poverty, protect the planet and ensure peace and prosperity for all by 2030. At Borro, we are proud to align our mission with these goals by building a business that supports people, planet, and purpose.

Through our circular model and commitment to conscious choices, we actively contribute to:

  • Good Health & Well-Being

    We prioritise organic fabrics that are gentle on children’s skin and better for overall health, reducing exposure to harmful chemicals.

  • Decent Work and Economic Growth

    Borro partners with brands that share our values of fair labour, ethical sourcing and long-term community impact.

  • Responsible Consumption and Production

    By extending the life of clothing through our subscription, Borro helps reduce textile waste and the demand for new production.

  • Climate Action

    Our subscription reduces carbon emissions. When one item is used by six families, the global warming potential drops by 49%, a tangible step towards a lower-carbon future.

  • Partnerships for the Goals

    We believe collaboration drives meaningful change. That’s why we work with responsible suppliers, likeminded brands and engaged families to build a better future together.

Borro is more than a clothing subscription service. It’s a growing movement that empowers families to make everyday choices that support global progress.

Browse our Collection