Organic cotton uses far less water than conventional cotton, here's why:

• Crops grown without harsh fertilisers need less water.
• Organic cotton is mostly grown on smaller farms which are more likely to use rainwater.
• As the quality of the soil is improved through organic farming, it actually stores more water, helping prevent flooding. 

As well as reducing the demand for water, growing organic cotton means that nearby water sources are cleaner as there are no pesticides washing off the cotton.

Even if we didn't harvest bamboo, just growing it is already a great way to fight climate change as it absorbs up to 30% more carbon than trees. However, given that we can harvest it like a crop (unlike trees), we can regularly lock away that carbon into products like fabrics, and let it keep growing and absorbing more carbon. And it's a quick process - bamboo can grow 1 metre in 24 hours, meaning we have a fast renewing source of raw materials which at the same time is capturing a lot of carbon from the atmosphere. In fact the Royal Geographical Society estimate that we could save up to 4.5% of total human greenhouse gases by 2050 by planting bamboo on all suitable degraded land.

But we also need to consider the environmental impact of how we get the bamboo fabric from the plant itself. Although some chemicals are needed to create bamboo rayon, at Mori, they use as few chemicals as possible and all are non-toxic. They also have a closed-loop process which means the chemicals are used over and over, and never enter the waste stream, keeping the manufacturing of bamboo safe for employees and the environment.