My business journey

This week our accelerator course was all about impact and sustainability and how we can convey our impact to our customers. I love getting into the detail so straight away was thinking...

This week was all about people and skills and I felt like I'd come a long way since a few weeks ago when I found it really hard to imagine...

This week I've been thinking about the fact that the customer is the hero. People don't really care about Borro or how amazing the company is, they want to know how it's going to help them,...

How to have it all. Or rather, how to balance it all.

People love brands like Patagonia because they feel like they care, they stand for something. And you can’t fake that. You can’t just tell people that, you have to show them. 

One of the reasons I started Borro was to make a real difference to the world — corny I know. But as we’ve been looking at impact this week, I’ve realised I...