Thinking BIG

Thinking BIG

One of the reasons I started Borro was to make a real difference to the world — corny I know. But as we’ve been looking at impact this week, I’ve realised I need to think BIGGER if I’m going to make a meaningful change.

At the size my business is now, yes, I might prevent a few people buying new clothes, but it feels about the same impact as remembering to turn out the lights. If I really want to help change this broken fashion industry, I need to dream bigger.

Seeing the founder of The Little Loop (a clothing rental business for older kids) on Dragons’ Den was an inspiration. All the dragons, bar one, made an offer — demonstrating they could see that this type of rental business could be a big success. Touker Suleyman asked about partnering with M&S, H&M, Zara and the like, which really made me think. If my business is going to grow to a size where I feel like I’ve made a significant impact, these are the sorts of partnerships I need to be aiming for. OK, so obviously neither me at Borro nor Charlotte at The Little Loop want to work with H&M or Zara due to their rather dubious ethical practices. But M&S, or John Lewis…. maybe, just maybe, that could work.

Steven Bartlett on Dragons’ Den said this kind of shift in the industry is ‘inevitable’

When I had to nail down what I wanted my impact to be this week, I started with aiming to reduce the amount of new baby clothes bought in the UK by 5%, which equates to about 30,000 customers. 30,000 sounds like a HUGE number to me at the moment, but 5%? seemed a bit measly. So my new goal is to reduce the amount of new baby clothes bought by 10% by 2030. That means 60,000 customers. Yep. 60,000. At the moment that doesn’t sound very realistic, but at the same time, if I only ever aim for 100 customers, then that’s what I’ll get (although I’d settle for that at the moment!).

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Questions?

Why Borro clothes?

Renting means less waste, more wardrobe flexibility and no more piles of outgrown clothes. It’s a smarter, more sustainable way to dress your little ones.

With Borro, you get high-quality kidswear without the commitment, just what you need, when you need it. Helping you save time, save money, and save the planet.

What about stains?

Don't panic! Let us worry about the stains. Stain insurance is included. Obviously it's best to prevent stains if you can, or treat them as soon as possible. But we will never charge you.

If the garment can't be saved, it will be upcycled or recycled. Nothing ever goes to landfill, and we'll never charge you.

Subscription & exchanges

Subscription

All the clothes are individually priced and there's no minimum amount or set subscription - we're flexible!

Rent as many/few things as you like and you'll see at checkout what your monthly subscription will be. (If you want us to pick out a coordinated bundle of 10 items for you, it's £29/month).

Exchanges

We know little ones grow as fast as the weather changes! You don't need to return your previous order to order new clothes, so simply send back items whenever you no longer have a need for them, and add any new items to your subscription, by adding them to your basket and checking out.

Delivery & returns

Delivery

Your order will be packed and dispatched the next working day. Delivery takes 2-3 working days.

Returns

Pop them inside the bag/box they came in, attach the free pre-paid returns label, then drop off at your nearest Evri ParcelShop.

We only include one pre-paid returns label per order, so if you choose to send just some of an order back and the rest later, you will need to pay for the postage of the second return. 

Once we've received your items we will amend your subscription so you only pay for what you've got.

We recommend returning items 4-5 days before your subscription renews in order to allow enough time for delivery and processing to avoid your next monthly payment going out. If you're a few days late, you can always cancel online (use the link in the order confirmation email). As long as we receive the clothes within the next few days, that's fine.

Sustainability

At Borro we maximise the use of each item of clothing by providing a service that ensures it's well maintained, repaired and enjoyed by as many families as possible.

So if a garment is used by 6 different users, the global warming potential is 49% less, with a CO2e (kg) per user of 1.18, instead of 2.29.

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