Why am I doing this? To give tired parents, like me, an easy win.

Why am I doing this? To give tired parents, like me, an easy win.

Why am I doing this? Why did I leave my well-paid, very easy, flexible job which fitted around my kids to invest all my savings and spend a lot of time taking a punt on something which might not work? The answer to this question has really helped me focus and made me realise how important this is to my business.

In terms of personal reasons why, mums often say that they are starting a business for their kids — to show their kids that you can do anything you dream of. But that doesn’t resonate for me. I’m under no illusion that my three year old would much rather I was playing with him right now rather than writing this. Sure, he might be happy for me in twenty years, but I’m doing this for me. I love learning and stretching myself — something I’ve been missing in maternity leave. But I didn’t start a business just to challenge myself, my passion for a more sustainable future is at the core of this.

What resonates with me most is making it easy for busy parents to be environmentally friendly. There is so much pressure to be a good mum, and if you’re passionate about the planet, you can feel so guilty if you end up buying cheap baby clothes just because you don’t have the energy to find them second hand or the budget to buy new organic clothes. I am/was that mum just trying to do my best but feeling like I’m failing in many areas. I want to give tired parents an easy win. That’s why.

Mum2Mum market with Borro

This was reinforced yesterday when I went to my first mum2mum market as Borro. Full of parents with one or more crying/bored children attached, these were not customers who had time to stand and chat for long, but the response I got was overwhelmingly positive. When they saw the business was eco-friendly I think they thought this was another thing they were ‘supposed’ to be doing to save the planet, like cloth nappies. But most were really surprised when I described free returns, no charge for staining etc at how easy it was. In fact one mum said ‘I can imagine a future where this is the norm — how great would that be?’

As Simon Sinek in his book ‘Start with Why’ which I’ve been reading this week, ‘People don’t buy what you do; they buy why you do it’.
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Receive Credit For Your Unwanted Clothes

Tired of the endless cycle of kids outgrowing their clothes and wondering what to do with them? Our Sort Out Sack is your easy way to clear space and earn credit!

Receive £5 Borro credit guaranteed for every full bag we receive. PLUS £5 Borro credit for every organic item in excellent condition

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Questions?

Why Borro clothes?

Renting means less waste, more wardrobe flexibility and no more piles of outgrown clothes. It’s a smarter, more sustainable way to dress your little ones.

With Borro, you get high-quality kidswear without the commitment, just what you need, when you need it. Helping you save time, save money, and save the planet.

What about stains?

Don't panic! Let us worry about the stains. Stain insurance is included. Obviously it's best to prevent stains if you can, or treat them as soon as possible. But we will never charge you.

If the garment can't be saved, it will be upcycled or recycled. Nothing ever goes to landfill, and we'll never charge you.

Subscription & exchanges

Subscription

All the clothes are individually priced and there's no minimum amount or set subscription - we're flexible!

Rent as many/few things as you like and you'll see at checkout what your monthly subscription will be. (If you want us to pick out a coordinated bundle of 10 items for you, it's £29/month).

Exchanges

We know little ones grow as fast as the weather changes! You don't need to return your previous order to order new clothes, so simply send back items whenever you no longer have a need for them, and add any new items to your subscription, by adding them to your basket and checking out.

Delivery & returns

Delivery

Your order will be packed and dispatched the next working day. Delivery takes 2-3 working days.

Returns

Pop them inside the bag/box they came in, attach the free pre-paid returns label, then drop off at your nearest Evri ParcelShop.

We only include one pre-paid returns label per order, so if you choose to send just some of an order back and the rest later, you will need to pay for the postage of the second return. 

Once we've received your items we will amend your subscription so you only pay for what you've got.

We recommend returning items 4-5 days before your subscription renews in order to allow enough time for delivery and processing to avoid your next monthly payment going out. If you're a few days late, you can always cancel online (use the link in the order confirmation email). As long as we receive the clothes within the next few days, that's fine.

Sustainability

At Borro we maximise the use of each item of clothing by providing a service that ensures it's well maintained, repaired and enjoyed by as many families as possible.

So if a garment is used by 6 different users, the global warming potential is 49% less, with a CO2e (kg) per user of 1.18, instead of 2.29.

All Frequently Asked Questions