Borro is the Future of Children's Clothing Rentals: A Comparison with Little Loop

Borro is the Future of Children's Clothing Rentals: A Comparison with Little Loop

In the last few years, sustainable children’s clothing rentals have become a popular choice for parents. With environmental concerns and the fast pace at which children outgrow their outfits, renting high-quality clothes is not just eco-friendly, it's economical.

While Little Loop paved the way in children’s clothing rentals, they're no longer offering a rental service. At Borro we offer a flexible, pay-as-you-go platform that’s redefining how parents access premium children’s clothing. 

So if you’re new here, hello! Here’s a bit about us, and why we’re the perfect solution for families searching for a smarter, more sustainable approach to dressing their little ones.

Flexible Renting from Birth Onwards  

One of Borro’s key advantages is that you can rent clothes from 0-3 months and up. 

Unlike Little Loop, which mainly offered rentals from 18 months, you can Borro your baby’s very first outfit, plus all the outfits they’ll outgrow most rapidly in their first year. Right from day one, you have access to premium, sustainable clothing that’s both stylish and gentle on the environment.

Renting from birth onwards

No Subscription – Just Pay for What You Need  

Little Loop’s model required parents to commit to a monthly subscription plan, paying from around £18 to £36 for a certain number of credits that could be exchanged for rental items. 

At Borro, flexibility is key. There’s no need to subscribe to a monthly plan. Instead, you can pick exactly what you need and pay for each item individually. 

Our prices start at just a few pounds, and this pay-as-you-go approach means you only rent items that suit your child’s current needs without the pressure of unused credits or fixed commitments. This saves money and ensures you’re not tied into a package that might include items or credits you never use.

A Curated Selection of Top Brands  

At Borro, every brand is carefully chosen to meet high standards of quality, sustainability, and style. Our handpicked collection features a mix of familiar favourites as well as exclusive names, ensuring that you always have access to the best options for your little one.  

There’s quite a lot of overlap between the Little Loop and Borro brands

- Ducky Zebra

- Frugi

- Kite

- Little Green Radicals

- Pigeon Organics

- PO.P: Watch this space!  

- Wheat. Watch this space!

Plus, Borro offers a few more

- Turtledove London

- Mori

- Claude & Co

Milking it onesie - navy - Borro - rent baby kids clothes

We’ve curated a selection of brands that best meet our stringent sustainability and quality criteria. We choose brands renowned for ethical production, durability, and timeless style. We want every piece to be not only fashionable but built to last, making our model as cost effective as possible for our families and as sustainable as possible for our planet.

Cost-Effective and Transparent Pricing  

When it comes to pricing, Borro’s transparent, pay-per-item model offers really excellent value. Little Loop’s fixed monthly packages had only three options. In contrast, Borro allows you to choose each item individually, so you only pay for what you need. We even grade the pricing of our items based on their condition (transparently and accurately described in all listings!) 

This approach makes premium children’s clothing accessible to families with varying needs and budgets.

Sustainability at its Core  

Renting children’s clothing is a powerful way to reduce waste and lower the environmental footprint associated with fashion. Each piece in our collection is selected for its durability and eco-friendly manufacturing practices. While fast fashion often results in garments that barely survive five washes, our sustainable offerings are built to last through multiple wears and seasons, long after your child has outgrown them. 

This approach dramatically reduces resource use, water consumption, and landfill waste.

Clothes that only last 5 washes?!

Why Choose Borro?  

If you’re searching for children’s clothing rentals that combine sustainability, flexibility, and cost-effectiveness, Borro is the clear choice. Here’s why:

  • Early Access: Rent from 0 months old, including newborn essentials.  
  • Flexible Payments: No binding subscriptions—just select and pay for what you need.  
  • Curated Quality: Access top quality, sustainable, and sustainable brands.
  • Transparent Pricing: Competitive, per-item pricing starting at just a few pounds ensures you pay only for what you use.  
  • Sustainable Future: By choosing Borro, you contribute to a circular economy that reduces waste and the environmental impact of fast fashion.

We’d Love To Have You Join Us 

As more families seek sustainable, affordable alternatives to fast fashion, Borro offers an innovative solution with children’s clothing rentals. 

Former Little Loop customers, or parents new to the concept of renting kids’ clothes, Borro provides the flexibility, quality, and environmental commitment you’re looking for. With our carefully selected brands and a user-friendly pay-as-you-go model, switching to Borro is a choice that makes sense for your family and the planet.

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Receive Credit For Your Unwanted Clothes

Tired of the endless cycle of kids outgrowing their clothes and wondering what to do with them? Our Sort Out Sack is your easy way to clear space and earn credit!

Receive £5 Borro credit guaranteed for every full bag we receive. PLUS £5 Borro credit for every organic item in excellent condition

Get Credit For Clothes

Questions?

Why Borro clothes?

Renting means less waste, more wardrobe flexibility and no more piles of outgrown clothes. It’s a smarter, more sustainable way to dress your little ones.

With Borro, you get high-quality kidswear without the commitment, just what you need, when you need it. Helping you save time, save money, and save the planet.

What about stains?

Don't panic! Let us worry about the stains. Stain insurance is included. Obviously it's best to prevent stains if you can, or treat them as soon as possible. But we will never charge you.

If the garment can't be saved, it will be upcycled or recycled. Nothing ever goes to landfill, and we'll never charge you.

Subscription & exchanges

Subscription

All the clothes are individually priced and there's no minimum amount or set subscription - we're flexible!

Rent as many/few things as you like and you'll see at checkout what your monthly subscription will be. (If you want us to pick out a coordinated bundle of 10 items for you, it's £29/month).

Exchanges

We know little ones grow as fast as the weather changes! You don't need to return your previous order to order new clothes, so simply send back items whenever you no longer have a need for them, and add any new items to your subscription, by adding them to your basket and checking out.

Delivery & returns

Delivery

Your order will be packed and dispatched the next working day. Delivery takes 2-3 working days.

Returns

Pop them inside the bag/box they came in, attach the free pre-paid returns label, then drop off at your nearest Evri ParcelShop.

We only include one pre-paid returns label per order, so if you choose to send just some of an order back and the rest later, you will need to pay for the postage of the second return. 

Once we've received your items we will amend your subscription so you only pay for what you've got.

We recommend returning items 4-5 days before your subscription renews in order to allow enough time for delivery and processing to avoid your next monthly payment going out. If you're a few days late, you can always cancel online (use the link in the order confirmation email). As long as we receive the clothes within the next few days, that's fine.

Sustainability

At Borro we maximise the use of each item of clothing by providing a service that ensures it's well maintained, repaired and enjoyed by as many families as possible.

So if a garment is used by 6 different users, the global warming potential is 49% less, with a CO2e (kg) per user of 1.18, instead of 2.29.