In the last few years, sustainable children’s clothing rentals have become a popular choice for parents. With environmental concerns and the fast pace at which children outgrow their outfits, renting high-quality clothes is not just eco-friendly, it's economical.
While Little Loop paved the way in children’s clothing rentals, they're no longer offering a rental service. At Borro we offer a flexible, pay-as-you-go platform that’s redefining how parents access premium children’s clothing.
So if you’re new here, hello! Here’s a bit about us, and why we’re the perfect solution for families searching for a smarter, more sustainable approach to dressing their little ones.
Flexible Renting from Birth Onwards
One of Borro’s key advantages is that you can rent clothes from 0-3 months and up.
Unlike Little Loop, which mainly offered rentals from 18 months, you can Borro your baby’s very first outfit, plus all the outfits they’ll outgrow most rapidly in their first year. Right from day one, you have access to premium, sustainable clothing that’s both stylish and gentle on the environment.
No Subscription – Just Pay for What You Need
Little Loop’s model required parents to commit to a monthly subscription plan, paying from around £18 to £36 for a certain number of credits that could be exchanged for rental items.
At Borro, flexibility is key. There’s no need to subscribe to a monthly plan. Instead, you can pick exactly what you need and pay for each item individually.
Our prices start at just a few pounds, and this pay-as-you-go approach means you only rent items that suit your child’s current needs without the pressure of unused credits or fixed commitments. This saves money and ensures you’re not tied into a package that might include items or credits you never use.
A Curated Selection of Top Brands
At Borro, every brand is carefully chosen to meet high standards of quality, sustainability, and style. Our handpicked collection features a mix of familiar favourites as well as exclusive names, ensuring that you always have access to the best options for your little one.
There’s quite a lot of overlap between the Little Loop and Borro brands
- Frugi
- Kite
- PO.P: Watch this space!
- Wheat. Watch this space!
Plus, Borro offers a few more
- Mori
We’ve curated a selection of brands that best meet our stringent sustainability and quality criteria. We choose brands renowned for ethical production, durability, and timeless style. We want every piece to be not only fashionable but built to last, making our model as cost effective as possible for our families and as sustainable as possible for our planet.
Cost-Effective and Transparent Pricing
When it comes to pricing, Borro’s transparent, pay-per-item model offers really excellent value. If you’re looking to rent around eight items, Little Loop’s fixed monthly packages had only three options. In contrast, Borro allows you to choose each item individually, so you only pay for what you need. We even grade the pricing of our items based on their condition (transparently and accurately described in all listings!)
This approach makes premium children’s clothing accessible to families with varying needs and budgets.
Sustainability at its Core
Renting children’s clothing is a powerful way to reduce waste and lower the environmental footprint associated with fashion. Each piece in our collection is selected for its durability and eco-friendly manufacturing practices. While fast fashion often results in garments that barely survive five washes, our sustainable offerings are built to last through multiple wears and seasons, long after your child has outgrown them.
This approach dramatically reduces resource use, water consumption, and landfill waste.
Why Choose Borro?
If you’re searching for children’s clothing rentals that combine sustainability, flexibility, and cost-effectiveness, Borro is the clear choice. Here’s why:
- Early Access: Rent from 0 months old, including newborn essentials.
- Flexible Payments: No binding subscriptions—just select and pay for what you need.
- Curated Quality: Access top quality, sustainable, and sustainable brands.
- Transparent Pricing: Competitive, per-item pricing starting at just a few pounds ensures you pay only for what you use.
- Sustainable Future: By choosing Borro, you contribute to a circular economy that reduces waste and the environmental impact of fast fashion.
We’d Love To Have You Join Us
As more families seek sustainable, affordable alternatives to fast fashion, Borro offers an innovative solution with children’s clothing rentals.
Former Little Loop customers, or parents new to the concept of renting kids’ clothes, Borro provides the flexibility, quality, and environmental commitment you’re looking for. With our carefully selected brands and a user-friendly pay-as-you-go model, switching to Borro is a choice that makes sense for your family and the planet.
