The Little Loop Has Stopped Offering a Rental Solution - Rental vs Resale

The Little Loop Has Stopped Offering a Rental Solution - Rental vs Resale

Parenting comes with its fair share of challenges, and managing your child's ever-changing wardrobe is one of them. While The Little Loop has recently announced that they are no longer offering a rental solution for kids' clothes in the UK, Borro continues to thrive, making it easier than ever for parents to rent baby clothes and rent kids clothes without the hassle. If you’re wondering what makes Borro different and why we believe rental is still the way forward, read on.

The Little Loop vs. Borro: What’s the Difference?

The Little Loop was founded by a mum of two (like me!) and gained significant attention after securing investment on Dragons' Den. Their model focused on a credit-based subscription system with various tiered plans. 

On the other hand, Borro was designed with simplicity and flexibility in mind. At Borro, you can rent as little or as much as you need, whenever you need it. There are no credits or rigid subscriptions - just a straightforward experience that feels just like online shopping (without the guilt or cost!). This flexibility means you’re not locked into a plan and can adapt to your child’s growth spurts or weather changes with ease.

Different Business Journeys: Pivot vs. Persistence

The Little Loop's appearance on Dragons' Den was a milestone for them, bringing both investment and media attention. However, raising further investment was challenging - highlighting a broader challenge: raising money as a female founder is incredibly tough, with only 2% of venture capital investment going to women-led businesses. Even with strong investors and a solid pitch, the road can be significantly steeper for female entrepreneurs. We have nothing but love The Little Loop. We both believe that high quality kids' clothes should be kept in the loop, and we both want to make parents' lives simpler.

Borro, however, remains committed to the rental model because we believe in its core benefits. Renting kids' clothes can genuinely make life easier for parents by eliminating the constant need to buy new clothes that are quickly outgrown. It reduces waste, saves money, and offers the convenience of managing your child’s wardrobe without clutter or stress. Our flexible, no-commitment approach has resonated with parents who love the freedom to rent what they need, when they need it. We are still small, but we're growing and we think the desire for rental is too.

Renting vs. Resale: Pros and Cons

As The Little Loop has pivoted from rental to resale, it’s worth considering the pros and cons of both models:

Resale Pros:

  • Great for parents who prefer to own items and resell them later.
  • Can feel more familiar to those used to buying and selling second-hand.

Resale Cons:

  • Requires more effort from parents to list, sell, and ship items.
  • There's no guarantee you'll make any money back from reselling. If your child stains something, that value is lost.
  • You still need to manage storage and deal with items that don’t sell.

Rental Pros:

  • No long-term commitment to clothes your child will quickly outgrow.
  • Saves time and hassle - no need to resell or store outgrown items.
  • No worries about stains (we never charge).

Rental Cons:

  • May feel less familiar to parents new to the concept.
  • For older kids (5+) who are growing slower, you might find resale could be cheaper than renting

 

Why Renting Kids' Clothes Still Makes Sense

  • Flexibility: No subscriptions, no credits - just rent what you need, when you need it. Send back whatever and stop paying for it, no need to swap all at once.
  • Convenience: Easy online browsing and ordering, just like any other shopping experience.
  • Sustainability: Reduce waste by reusing high-quality clothes instead of constantly buying new ones.
  • Cost-Effective: Save money on beautiful organic clothes.

 

What Does This Mean for Borro?

Borro believes that with the right approach - one focused on flexibility, simplicity, and meeting real parental needs - rental can thrive. Our continued growth is proof that parents are looking for hassle-free, sustainable solutions to manage their children's wardrobes. We wish The Little Loop all the luck in the world with their resale model - there's definitely a need for both resale and rental in the fight against fast fashion.

Discover how easy it is to rent kids' clothes with Borro. Say goodbye to the stress of managing your child’s wardrobe and hello to flexibility, convenience, and sustainability.

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Receive Credit For Your Unwanted Clothes

Tired of the endless cycle of kids outgrowing their clothes and wondering what to do with them? Our Sort Out Sack is your easy way to clear space and earn credit!

Receive £5 Borro credit guaranteed for every full bag we receive. PLUS £5 Borro credit for every organic item in excellent condition

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Questions?

Why Borro clothes?

Renting means less waste, more wardrobe flexibility and no more piles of outgrown clothes. It’s a smarter, more sustainable way to dress your little ones.

With Borro, you get high-quality kidswear without the commitment, just what you need, when you need it. Helping you save time, save money, and save the planet.

What about stains?

Don't panic! Let us worry about the stains. Stain insurance is included. Obviously it's best to prevent stains if you can, or treat them as soon as possible. But we will never charge you.

If the garment can't be saved, it will be upcycled or recycled. Nothing ever goes to landfill, and we'll never charge you.

Subscription & exchanges

Subscription

All the clothes are individually priced and there's no minimum amount or set subscription - we're flexible!

Rent as many/few things as you like and you'll see at checkout what your monthly subscription will be. (If you want us to pick out a coordinated bundle of 10 items for you, it's £29/month).

Exchanges

We know little ones grow as fast as the weather changes! You don't need to return your previous order to order new clothes, so simply send back items whenever you no longer have a need for them, and add any new items to your subscription, by adding them to your basket and checking out.

Delivery & returns

Delivery

Your order will be packed and dispatched the next working day. Delivery takes 2-3 working days.

Returns

Pop them inside the bag/box they came in, attach the free pre-paid returns label, then drop off at your nearest Evri ParcelShop.

We only include one pre-paid returns label per order, so if you choose to send just some of an order back and the rest later, you will need to pay for the postage of the second return. 

Once we've received your items we will amend your subscription so you only pay for what you've got.

We recommend returning items 4-5 days before your subscription renews in order to allow enough time for delivery and processing to avoid your next monthly payment going out. If you're a few days late, you can always cancel online (use the link in the order confirmation email). As long as we receive the clothes within the next few days, that's fine.

Sustainability

At Borro we maximise the use of each item of clothing by providing a service that ensures it's well maintained, repaired and enjoyed by as many families as possible.

So if a garment is used by 6 different users, the global warming potential is 49% less, with a CO2e (kg) per user of 1.18, instead of 2.29.

All Frequently Asked Questions